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For coffee carts, trailers and cafés. Follow a free 60-step Roadmap, learn the business behind the coffee, and use practical tools to work out your own plan.
Explore all 60 Step overviews free. Full Lessons, business tools and training are included with All Access membership.
Built from running By the Sea Coffee, a mobile espresso business in Massachusetts. See how Coffee Academy works →
That coffee business you keep thinking about deserves a closer look. Let’s find out what it could become.
Step 0 · Start HereLearn the whole journey. Work on the part that matters today.
Learn the whole business, work through your first plan, or get your team ready for service.
60 Full Lessons, 18 tools, an AI assistant, Barista Trainer and member resources in one place.
See everything included QUICK START TOOLKIT · $19.99 ONCEChoose a cart, trailer or café path. Work through startup costs, menu numbers, purchases and your next actions.
Look inside the toolkit EMPLOYMENT DOCUMENTS · $20 ONCE14 editable documents, including agreements, offer letters, job descriptions and a handbook.
See the document suiteBoth one-time products are included with active All Access membership. Already a member? Sign in to open your resources.
Here for barista training? Explore eight practical lessons—or play Coffee Rush free.Begin at Step 01 or go directly to the Phase that matches your business today. The Roadmap keeps everything connected.
Make the idea real before you make it expensive.
Stages 01–03 · Steps 01–1515 Step overviews available02Turn the plan into a compliant, service-ready system.
Stages 04–06 · Steps 16–3015 Step overviews available03Deliver consistently when real customers arrive.
Stages 07–09 · Steps 31–4515 Step overviews available04Improve the business without losing what works.
Stages 10–12 · Steps 46–6015 Step overviews availableUse Coffee Academy as a complete course or as a practical reference when a decision is in front of you.
Use the visual Map or the clean Curriculum view to locate the decision you need to make.
Start with the free overview, then use the full Lesson when you need the complete explanation.
Use practical Tools, Guided Notes, discussion, or mentor help when they add value.
Reopen your Roadmap position, saved work, and available learning resources.
Coffee Academy grows from operating By the Sea Coffee: a mobile espresso business serving markets, events, and gatherings in Massachusetts. The teaching comes from the decisions involved in building and running the business—not theory alone.
Bring your real question. Explore advice informed by Coffee Academy’s research, owner experience, and the context of your business.
Meet your coffee-business assistantThe Roadmap stays at the center. Every other part of Coffee Academy helps you understand or act on the Step in front of you.
Go deeper with full Lessons, Tools, Guided Notes, and practical downloads.
Explore resources Profiles free to viewExperts & mentorsBrowse coffee mentors, trainers, and industry professionals freely. Membership is required for private messages.
Explore Mentor Match CommunityQuestions & discussionCompare experience and work through practical coffee-business decisions.
Open Community
Get all 60 Full Lessons, 18 business tools, Ask Coffee Academy, Barista Trainer, the Toolkit, documents and private mentor messaging. One membership, across all four phases.
$19.99 per monthAll available member resources · Billed monthly · Cancel anytime
See All Access membershipBuild your plan here or add answers in selected PLAN lessons. Review your business, financial assumptions and next actions in one place.